RIM CEO is quite optimistic regarding its Blackberry 10 smartphones and has said that his company is not in trouble. Recently he revealed a rather strange plan RIM was about to take.
Thorsten Heins ,the CEO of RIM, revealed that the company was seriously considering Android for its next phones.
We know that RIM has remained in love with Android, to snatch its apps at least, however, no one could imagine that RIM could adopt Android as an operating system.
He told that the reason for not choosing Android for is that as so many companies are using Android, adding RIM to the bunch would’ve lowered its importance and would’ve reduced it to just another mobile manufacturer. Hence they decided that creating your own platform was the best solution.
Here’s the exact statement:
“We took the conscious decision not to go Android. If you look at other suppliers’ ability to differentiate, there’s very little wiggle room. We looked at it seriously – but if you understand what the promise of BlackBerry is to its user base it’s all about getting stuff done.Games, media, we have to be good at it but we have to support those guys who are ahead of the game. Very little time to consume and enjoy content – if you stay true to that purpose you have to build on that basis. And if we want to serve that segment we can’t do it on a me-too approach.”-Thorsten Heins, RIM CEO
Mr. Heins also criticized Windows Phone 7 and Nokia Lumia smartphones by saying that they don’t deserve the attention they get and that BlackBerry still sells better than them.
He also announced the release date of the BB10 smartphones – sort of. He told that the BB10 phones are coming in January. That means that fans of BB10 will have to wait for five more months before they can put there hands on a BB10 smartphone.
In a related news RIM has finally declared that they’ll allow other mobile manufacturers to use their BlackBerry 10 operating system in their future smartphones, thus breaking their 13-year old ‘law’ of using its own OS and keeping it to themselves only. This strategy was used later by Apple in the form of iOS almost a decade later and threatened the existence of other mobile manufacturers including RIM.
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