Sony spending $50 million on PS Vita marketing

(Credit: Photo by Sarah Tew/CNET)

Sony's PlayStation Vita will ship in North America next week, and with it will come the company's biggest-ever marketing campaign focused on a platform launch.
A New York Times report reveals that Sony is spending $50 million on its "Never Stop Playing" campaign to market the PS Vita, representing "the largest platform launch in terms of marketing investment we've ever had," according to Sony's John Koller.
Read more of "Sony spending $50 million on PS Vita marketing" at GameSpot.

• Tweet
• Share
• Share
• Share
• Share

About Admin MC3

This is dummy text. It is not meant to be read. Accordingly, it is difficult to figure out when to end it. But then, this is dummy text. It is not meant to be read. Period.

Related Post