A Flash Sales Site for Fashion and Charity


That’s the question Community Collection, an ecommerce initiative launched this week, is asking. The site offers 30-day sales from designers especially popular among the fashion set: Alexis Bittar, Adam Yigal Azrouel, Alexander Wang, Helmut Land and Erickson Beamon are among the first to sell goods on the site. Their merchandise isn’t discounted. Instead, 20% of the proceeds will be donated to a charitable organization of the designer’s choosing.
For now, Community Collection will feature merchandise from designers’ current collections, but it is working to bring exclusive or limited-edition products to the site in the future.
The self-funded, for-profit startup was founded by Brooks Cook, a former real estate investor and USC graduate based in California. He believes that the online fashion retail market is “incredibly oversaturated with discount sites” and that consumers are “looking for something different, something that will add value and create a unique experience.”
As with any other retailer — particularly one that sells merchandise from lesser-known designers — one of the challenges Cook will run up against is excess inventory. The company plans to hold pop-up sample sale events on behalf of local charities at the end of every season.
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