General Motors took the launching of the 2012 Chevy Sonic quite literally, sending the car careening off a cliff for web viewers.
The premise of the stunt, which started on October 19, and was executed by ad agency Goodby Silverstein and Partners, was that each time a visitor clicked on LetsDoThis, the car, which was balanced on a 90-foot structure made of shipping containers, would move a bit closer to the edge. (The progress was measured by a finger pointer that showed how many people had clicked.) After 2.4 million clicks, as you can see, the car, which was attached to Bungee cables supported by a hydraulic crane, survived the freefall.
If you’re wondering, yes, these are the lengths you have to go to go get attention for a car launch these days.
[Via Creativity Online]
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